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Overlaid Navigation View

(available in Optimizer, Professional, and Pro+JDC)

See where visitors go, how long they stay, and from which page they exit. ClickTracks displays visitor data in context. Because the data is actually superimposed on your web site, you can easily see and understand visitor behavior. No more pesky pie charts or confusing rows of numbers and percentages. The Overlaid Navigation View includes the Page Analysis pane which shows additional info about the currently analyzed page, and the Path View pane that shows where visitors come from, and where they go.

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Export to PDF or Excel

(available in Optimizer, Professional, and Pro+JDC)

ClickTracks makes it easy to generate reports that you, your team, your clients and bosses can understand. Easily export any of ClickTracks' reports to an Adobe PDF or Microsoft Excel file. In Excel, you can further interact with the data and charts for very specific analysis.

Export one or multiple reports. You can even create a list of multiple reports, and export them simultaneously--then later, change your analysis date range and re-export the list to produce reports with the latest info.

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Parameter and Cookie Stats

(available in Optimizer, Professional, and Pro+JDC)

Put your URL parameters to work! Determine your most popular product or your highest performing affiliate just by accessing information you're already collecting. You can also specify your own parameters that allow you to you segment and analyze visitor behavior for any criteria you choose.

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Tabular Campaign Report

(available in Optimizer, Professional, and Pro+JDC)

The ClickTracks tabular campaign report lets you sort and manipulate columns and rows, showing campaign information in a way that makes sense to you.

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Internal Seach Analysis

(available in Optimizer, Professional, and Pro+JDC)

Are visitors finding what they're looking for on your web site? ClickTracks lets you see the products and information people are searching for on your site so that you can better help them find exactly what they're looking for.

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Visitor Segmentation with Labels

(available in Optimizer, Professional, and Pro+JDC)

Easily and immediately understand how visitors interact with your web site. Through a simple mechanism known as 'visitor labeling,' you can color-code visitor from a PPC campaign; visitors who found your site through a certain keyword; visitors who spent a very long or very short time on your site; and much more. ClickTracks' flexible nature means that you can select and label visitors who meet the criteria that are important to you.

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Keyword Ranking Report

(available in Optimizer, Professional, and Pro+JDC)

See the search engine ranking position for each keyword that brought visitors to your site. You can then compare the performance of those keywords in terms of number of visitors, time on site, cost, revenue and return on advertising spend. The report currently shows keyword search ranking for Google, Yahoo! and MSN.

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What's Changed Report

(available in Optimizer, Professional, and Pro+JDC)

What's happened since the last time you looked at your metrics? The What's Changed Report answers that question, alerting you to significant changes that have occurred. See rising and falling keywords, referrers, entry pages and campaign info at a glance.

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Page-Level Keywords

(available in Optimizer, Professional, and Pro+JDC)

It's one thing to know which keywords lead visitors to your site. It's even more actionable to know which keywords lead visitors to a specific page on your site. As you move from page to page, ClickTracks' Navigation Report updates, showing you all the keywords that led to each page, as well as the visitor count by segment.

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E-Mail Campaign Tracking

(available in Optimizer, Professional, and Pro+JDC)

If you use SubscriberMail, IntelliContact or other ESPs, you can use ClickTracks to track e-mail campaigns from the clickthrough to the checkout. You can also generate and export targeted mailing lists based on your label criteria, and then import them into your e-mail marketing system.

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Geographic Location Report

(available in Optimizer, Professional, and Pro+JDC)

ClickTracks' regional GeoIP functionality determines a visitor's country of origin, and their region within that country. It integrates with other visitor labels, letting you uncover visitor trends from a specific location, divide and compare visitors from different counties, and discover untapped markets.

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Robot Simulation View

(available in Optimizer, Professional, and Pro+JDC)

With a click of a checkbox, the Browser View of the Navigation Report can be switched into Robot Simulation Mode, where you can view each page from a robot-eye view and a human-eye view.

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Robot Report

(available in Optimizer, Professional, and Pro+JDC)

Gain insight into the frequency and recency of search engine spider and robot behavior with the Robot Report. You'll see which bots visited your site, when they last visited, and which pages they indexed.

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A/B Splits

(available in Professional and Pro+JDC)

Trying to decide which site change works 'better' can be a frustrating guessing game unless you decide to do an A/B split and let your visitors show you what they like. ClickTracks' A/B split functionality lets you simultaneously compare visitor behavior on different versions of your web site. The wizard interface makes it easy to set up and monitor which page or page element had a desired or undesired effect on your visitors' behavior

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Time Splits

(available in Professional and Pro+JDC)

ClickTracks' Time Splits functionality lets compare your current site with a previously archived version—perfect for determining the result of site changes/upgrades, or proving to clients and managers that a suggested change has had the desired outcome.

Time Splits are enabled by the Site Archiver that captures your web site as it exists at a given point in time, and stores it for future analysis. The site archiver can be scheduled or manually launched, and ClickTracks' compression technology reduces archived files down to 1/10 of the size of the original site.

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Funnel Report

(available in Professional and Pro+JDC)

Ready for this? Other analytics vendors have been doing funnels wrong since the beginning. There simply isn't a straight and narrow path from campaign to goal! ClickTracks shows you behavior of groups of visitors in your conversion funnel to see which pages are most effective at turning browsers into buyers. See funnel stages, exit and abandonment areas and additionally, which pages and sections are most influential to conversion. And you can create and compare multiple funnel scenarios.

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Scheduled E-mailing of Reports

(available in Professional and Pro+JDC)

Need to send weekly reports to the boss? Want ClickTracks to send them to you? Set up which reports you want mailed, how often, to whom and when, and ClickTracks makes it happen.

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Browser-Based Reports

(available in Professional and Pro+JDC)

In addition to powerful ad-hoc analysis capabilities, ClickTracks offers pre-analyzed data in instant reports that can be accessed online using any web browser. Your entire team (or your clients) can access ClickTracks reports, configure different date ranges and see instant results. And smart permission controls allow users access to only the reports you want them to have.

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Click Fraud Report

(available in Professional and Pro+JDC)

ClickTracks' Click Fraud Report shows you pay-per-click campaigns with statistically significant variances from other campaigns whether they're the result of actual click fraud, or just poorly-performing ads that are eating up your budget. If click fraud is occurring, one click generates a report you can submit to your PPC provider along with your refund request.

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Unique Visitor Cookie Tracking

(available in Professional and Pro+JDC)

When tracking campaigns and keyword performance, clickthrough and conversion often occur hours, days or even weeks apart. ClickTracks uses persistent cookies to associate each conversion event with the campaign or search engine keyword that generated the lead, even if the purchase occurs long after a visitor's original click.

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Graphical Timeline with KPIs

(available in Professional and Pro+JDC)

ClickTracks measures key performance indicators, or KPIs, by displaying each performance indicator in a timeline for over a dozen metrics combined with your custom label or group segment. KPI creation is instant (requires no programming) and the KPI view is as dynamic as the type of visitor behavior you need to measure.

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Data Dissection Report

(available in Professional and Pro+JDC)

When you need to know the relationship of one statistic to another, ask the Data Dissection report. This report lays out cross-tab performance statistics for a variety of visitor types and behaviors and variables. Create your own custom combinations, sort, compare, and export as you see fit.

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E-commerce, ROI Integration

(available in Professional and Pro+JDC)

Custom shopping cart? Lead generation campaign? Sales, revenue, costs and conversion are available at a glance. ClickTracks Pro makes easy work of sales and revenue tracking—each transaction is captured, and the dollar amount of the transaction can be traced back to the originating campaign or search engine keyword.

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Automated Log File Sync

(available in Professional and Pro+JDC)

ClickTracks Pro maintains the relationship between servers and domains to accurately reflect site hierarchy. You get to focus on the analysis without worrying about manually copying or processing log files. ClickTracks Pro automatically processes and crunches data so it's ready when you are, with support for multiple servers, load-balanced servers, and multiple simultaneous users.

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Shared Group Labels and Settings

(available in Professional and Pro+JDC)

It's easy for you to share visitor label definitions with others.  If you've created labels, even with with complex definitions and combinations, you can easily make them available to others for further analysis. For each label you create, you can select whether it be kept private or shared with your entire team.  

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SOAP API Access

(available in Professional and Pro+JDC)

Need to pull your web analytics data into another program? ClickTracks Pro and JDC editions provide a SOAP interface where aggregate ClickTracks data is made available for export to the application of your choice.