Yahoo Stores

Drill down reporting. Powerful ROI and sales tracking capabilities. A visual, intuitive interface. And did we mention seamless integration with your Yahoo Stores shopping cart?

Welcome to ClickTracks Professional Hosted. If you use Yahoo Stores and you need a total web metrics solution, you've come to the right place.

Getting Started with ClickTracks and Yahoo Stores

ClickTracks Hosted Professional provides powerful ROI tracking capabilities that easily integrate with any Yahoo Stores site. First, make sure you select 'Yahoo Stores' as the type of site in the site setup.

Implementation for most of the site is a simple matter of including the ClickTracks script within the template. It's therefore included with each page, as below:

<script type="text/javascript">
document.write( '<script type="text/javascript" src="' );
if( document.location.toString().indexOf( 'https://' ) != -1 )
{
document.write( 'https' );
} else {
document.write( 'http' );
}
document.write( '://stats1.clicktracks.com/cgi-bin/ctasp-server.cgi?i=abcdefghijklmn"><\/script>' );
</script>
(where abcdefghijklm is the unique string assigned to your account).

This simple script is enough for ClickTracks to detect the source of visitors such as search engine keywords, and the destination through the site.

To track ROI it's necessary for ClickTracks to pick up the sales price of the product. In the past this has been a challenge, but ClickTracks has developed a reliable method that can achieve this. All that is required is a slightly modified version of the above script that is inserted into the order confirmation template, specifically the message field:

<script type="text/javascript">
document.write( '<script type="text/javascript" src="' );
if( document.location.toString().indexOf( 'https://' ) != -1 )
{
document.write( 'https' );
} else {
document.write( 'http' );
}
document.write( '://stats1.clicktracks.com/cgi-bin/ctasp-server.cgi?i=abcdefghijklmn&ec=yahoo"><\/script>' );
</script>
(where abcdefghijklm is the unique string assigned to your account).

Notice the additional parameter of value 'ec=yahoo'. This tells ClickTracks that this page is the order confirmation, and to look for the total dollar value of the sale.

With this in place, ClickTracks Hosted Professional accurately calculates actual ROI.